The book was recommended by Joel Spolsky. I like the book. The book is divided into 6 parts (Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority and Scarcity) and it has plenty examples and researches.
Few phrases from the book:
Everything should be made as simple as possible, but not simpler - Albert Einstein
It is easier to resist at the beginning that at the end - Leonardo DA Vinci
Where all thin alike, no one thinks very much - Walter Lippmann
The main work of a trial attorney is to make a jury like his client - Clarence Darrow
The way to love anything is to realize that it might be lost - G.K. Chesterton
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